eBay Marketplaces – Seller Invoice Redesign
Reshaping information rich statements for improved understanding and communication
Sellers using eBay are provided a monthly invoice detailing items sold, shipping costs, service fees, and misc. transactions. Based on the level of seller activity this invoice can become rich with details and complexity.
Invoice design meets brand guidelines
Reduce complexity viewing detailed data
Include visuals demonstrating low service costs
Introduce personalized sorting options to sellers
Inform sellers with data-driven messages, announcements, and notices
I was lead designer collaborating with product management working out of Austin, TX who throughout this process routinely communicated by phone and email. We agreed early on a redesign was for resolving challenges and satisfying requirements. The final deliverable would be in the form of an HTML document and PDF.
Our first challenge was improving the invoices visual experience to be more consistent with eBay’s current brand guidelines. Another challenge was addressing seller perception with the cost of doing business being too high. A proposed solution was a graph presenting eBay’s fees having a minimal impact on seller returns. We would also introduce to sellers a new feature personalizing invoice details. Lastly, the invoice would be holistically flexible to translation in supporting eBay’s international marketplaces.
Participated in user research
Prepared specs and annotations
Upon release the invoice was well received and customer service calls for help with marketplace invoices dropped. Sellers left positive feedback appreciating their activity breakdown and inclusion of personalization options to meet their business needs.